Money isn’t about math. It’s about meaning.

A New Money Story for Your Family

Give your kids a simple system that turns every “Can I have this?” into a calm, confident, values-based conversation.

Choose Your Family Kit See How It Works

As Seen On:

The Old Story

The way we usually talk about money isn’t working.

Every parent knows the moment.

“Can I have this?”
“Everyone else has one.”
“Why can’t we afford it?”

You are suddenly the bad cop again. And underneath the fight is a fear you don’t say out loud:

I don’t want my kids to repeat my money mistakes.

Most financial literacy starts with rules, charts, and math.
But the real problem isn’t math, it’s meaning.

Kids don’t need more worksheets. They need a way to understand themselves. They need a shared language for spending, saving, and giving that actually sticks.

Because if we don’t change the story, they’ll inherit ours.

Money isn’t about more. It’s about what matters most.

Teach that early, and the whole story changes. Everything about money starts to feel lighter.

The New Story

Teach meaning first.
The money starts to make sense.

The Awesome Stuff teaches your kids four mindsets that change everything:

Spend on your Awesome Stuff.

Not on impulse. Not from pressure. Not to fit in. Not on what everyone else has. On what truly matters to them.

Save for freedom.

Not out of sacrifice. Not out of guilt. Save to create freedom, choice, and space.

Make your money grow.

This is the mindset that can change a child’s entire future. A little saved today grows into freedom tomorrow.

Give because you can.

Generosity isn’t hierarchy. It’s connection, joy, and impact. What they give matters far less than why they give.

When your kids learn meaning first, money finally makes sense. And your family gains a shared language you can use for life.

How It Works

Story, conversation, and play. That is the system.

Research from Harvard’s Project Zero and the Journal of Educational Psychology shows that kids understand complex ideas faster through story, visuals, and guided conversations.

STEP 1

Start with the story.

Read The Golden Quest together. It’s an adventure that teaches the meaning behind money long before your kids ever touch a dollar.

STEP 2

Pull a card. Ask a question.

Use the 44-card Discovery Deck at dinner or in the car. Ten seconds of pause. One shared question. A conversation that opens everything.

STEP 3

Play the game.

On game night, money becomes a journey. Kids practice pausing, saving, giving, and choosing what matters while having fun.

The Research Behind The Awesome Stuff System

Our system works because it uses the same learning science trusted by Harvard, top psychology journals, and the National Institute for Play.

Harvard Project Zero: Open-ended questions deepen reflection and critical thinking.
Values-Based Decision Making: Kids form stronger long-term habits when they explore impulses, values, and meaning.
Dual Coding Theory: Images + story dramatically improve memory and understanding.
National Institute for Play: Play strengthens planning, flexibility, and long-term thinking.
Experiential Learning Theory: Kids learn best by seeing, reflecting, practicing, integrating.
Behavioral Finance: Money decisions are emotional, not logical.

This is why the story, cards, and game work together.

It’s simple by design. And powerful because of it.

Choose Your Family Kit

Three simple options. One movement.

Start small or go all in. Each kit gives your family everything you need to begin a new money story together.

Digital Pack

$19 • eBook + Audiobook

A quick start. The story, the ideas, the shift. Read or listen together and start meaningful money conversations right away.

Get Digital Pack

For parents who want money to feel calm, not chaotic.

This is for you if you want your kids to:

Make thoughtful choices instead of begging for “more”

See saving as freedom, not punishment

Feel generous, grounded, and proud of who they are becoming

Feel confident and calm around money

Understand how their money can grow over time

And it’s for you when they ask “Can I have this?”

Real Results

What families are noticing.

Real parents. Real kids. Real shifts.

“My daughter actually said, That is not my Awesome Stuff.”

Instead of grabbing everything at the store, she started putting things back on her own.

Mom of a 9-year-old

“It finally clicked.”

No one ever connected money to freedom before. That part hit different.

11th grade student

“This gave our students skills they’ll carry long after middle school.”

Choosing well, saving wisely, understanding their values are lessons that will help shape their future.

District Curriculum Director

Watch A Clip

See the conversation in action.

Curious how this feels in real life? These clips show The Awesome Stuff being shared on national television and on the TEDx stage.

FAQ

Questions parents ask most.

What age is this best for?

Ages 6–16, but it works for teens and adults too. The tools look simple by design. Research from Harvard’s Project Zero shows that simplicity helps learners of all ages reflect more deeply and build stronger habits.

Do I need to be good with money?

Not at all. You don’t have to be the expert. The cards hold the questions. The story opens the door. Your honesty and presence are what make it powerful.

What if my kids hate money talks?

Perfect. There are no lectures, no pressure, no you should. It’s story, adventure, questions, and play. Kids feel involved instead of judged.

How much time does it take?

Start with one card and ten minutes at dinner once a week. Add a chapter on weekends. Play the game when you want a deeper reset. It fits real life, not a perfect routine.

Is this a curriculum?

No worksheets. No formal lessons. You read, play, and talk. The mindset shift happens naturally.

Does this work for the whole family?

Yes. Families say it becomes a shared language everyone uses together.

What does “Digital Access” include?

Digital access includes the eBook and audiobook of The Golden Quest.

THE MOVEMENT

This is bigger than money skills.

I grew up watching my dad chase more – money, freedom, adventure. He had everything we are told to want. And he still felt empty.

When I became a dad, I saw the same patterns trying to repeat themselves. The pressure. The comparison. The quiet anxiety behind every “Can we buy this?”

I wanted something different for my boys. A money story built on joy, freedom, generosity, and meaning.

So I built The Awesome Stuff. One question. One pause. One system that changes everything.

Today, over 5,000 families across North America are rewriting their money story. One conversation at a time.

No stress. No shame. Just a simple guarantee.

If you don’t feel a real shift in 30 days, email me directly, and we’ll personally refund you. Simple.

This isn’t about selling you more stuff. It’s about helping your kids find their Awesome Stuff.

30-Day Money-Back Guarantee