Money isn’t about math. It’s about meaning.
A Better Way to Teach Kids About Money
No budgets. No guilt. No lectures.
Turn “Can I have this?” into clarity, not conflict.
The way we usually talk about money isn’t working.
Every parent knows the moment.
“Can I have this?”
“Everyone else has one.”
“Why can’t we afford it?”
You are suddenly the bad cop again. And underneath the fight is a fear you don’t say out loud:
I don’t want my kids to repeat my money mistakes.
Most financial literacy starts with rules, charts, and math.
But the real problem isn’t math, it’s meaning.
Kids don’t need more worksheets. They need a way to understand themselves. They need a shared language for spending, saving, and giving that actually sticks.
Because if we don’t change the story, they’ll inherit ours.

A better way to teach kids about money
Teach meaning first, and money starts to make sense.
The Awesome Stuff teaches your kids four mindsets that change everything:
1
Spend on what truly matters to them, not impulse, pressure, or fitting in.
2
Saving isn’t sacrifice. It creates freedom and choice.
3
Small decisions today compound and can change a child’s entire future.
4
Generosity isn’t hierarchy. It’s connection, joy, and impact.
When your kids learn meaning first, money finally makes sense. And your family gains a shared language you can use for life.
How It Works
Story, conversation, and play. That is the system.
Research from Harvard’s Project Zero and the Journal of Educational Psychology shows that kids understand complex ideas faster through story, visuals, and guided conversations.
Choose Your Family Kit
Three simple options. One movement.
A quick start. The story, the ideas, the shift. Read or listen together and start meaningful money conversations right away.
The book, the cards, and full digital access. Everything you need to spark meaningful money conversations at home.
Story, conversation, and play working together plus full digital access. Your family’s complete money system in one kit. Join the early list to be first in line.
Start with the Essential Pack — the bestselling choice for most families.
Who This Is For
For parents who want money to feel calm, not chaotic.
This is for you if you want your kids to:
This is for you.
Real Results
What families are noticing.
Real parents. Real kids. Real shifts.
Watch A Clip
See the conversation in action.
FAQ
Questions parents ask most.
you should. It’s story, adventure, questions, and play. Kids feel involved instead of judged.
THE MOVEMENT
This is bigger than money skills.
My TEDx talk on rewriting our money story has now been watched by over 85,000 people.




